Wix has many features to offer. There are several templates that can be chosen from with a large selection of design trends.
You can also get a website that is optimized for mobile, which makes it more user friendly. This way the user can navigate through your website from a smartphone within a mobile optimized view.
There is the HTML5 website builder that allows you to customize your website through drag and drop.
There are many more features that Wix has to offer, like online stores and business tools for site analytics.